If Content is the King then SEO is the Queen. They both are the incredible part of successful Blogging. SEO could be not have any value without Quality Contents. That's why every webmaster and blogger opt some SEO Techniques and tools to optimize their site for better SERPs ranking but if you are a newbie then its might be possible you may opt any wrong strategy. If you did so, then your content alone can't be do anything wonderful for you. There are Many SEO strategies, some likes Black Hat which gives quick results while some other likes White Hat Tactics which resist for long time. Here are many Myths about SEO Tools and Techniques, here are 6 most popular SEO Myths with the reasons why they has no any value in real SEO world.
6 Most Popular SEO Myths
1. All Search Engines uses same Parameters
This is the most common Myth among newbies, they think if they optimize their site for Google it will be optimized for others by itself. Though two leading Search Engine i.e. Google and Bing, both uses over 200 factors but no one here can surely say that they both are using the same parameters or not? In fact they don't. Both have their own ranking parameters that depends upon different factors. This can be easily noticed by this.
Use any On Page SEO tactic to achieve high rank on google, its possible you will be under top 10 on Google but on bing or yahoo you may be not under top 50. Remember the SEO Tactics you use to achieve high rank on Google SERPs may not get you the same higher rank on other search engines cause of parameter differences.
This means not that you need to use different SEO techniques to satisfy each and every search engines separately. But you can opt any middle solution which you will get from your own experience about your site and its initial performance.
2. Meta Keyword Tags Still Works
Last Year Google has clearly stated that they are no longer giving any importance to Meta Keywords, bing also doing the same while yahoo stated they are still following but this not seems to be truth now. Search Engines no longer giving any importance to any Meta Keywords so don't think you will be get higher ranks on SERP cause you are using the Keyword on your Meta Tags. The Developer of Most #2 Most Popular SEO Plugin Joost de Vasda also has been made this clear, None of Search Engines are following Meta Keywords.
So it doesn't have any mean what keyword or keyword phrase you are using in your Meta Keyword. In short they are no longer useful.
3. Higher Keyword Density returns Huge Traffic
This used to be true but to a certain degree. I have seen many spammer who were using very high keyword density in their articles upto 30%.At first month they get high traffic but on second month they loosed every thing. Search Engines (Google) penalized their website for Keyword Stuffing or Keyword Spamming. So that if you are getting unexpected amount of traffic in very less time don't be too glad their could be a falty tactic behind this, you should keep focusing on every SEO factor.
I will advise you to use several keywords and Keyword Phrase instead of a single to get Higher SEO ranking for long time, this will also increase the appearance of your site on Search Results.
4. One Time SEO Optimization is Quiet Enough
This arguably the most worst SEO Myth i ever heard. As i have been mentioned this many times that Search Engines specially Google changes their algorithm time to time, in fact upto 500 times in a single year, you can understand this easily that old tactics won't work with new algorithm then how can you do rest on one time SEO optimization.
You need to keep updating those all with the changes in algorithms. This also important to keep maintaining your regular traffic, also for driving constant flow rate of traffic.
5. High PR means Huge Traffic
PR or Page Rank is a Googles phenomena to rank webpages in a scale of 1 to 10 on the basis of their trustworthy. It's basically comes from backlinks, if you site has quite enough backlinks from quality sites then your Google will rank you web page on the basis of amount and quality of backlinks. This is a fact that if your site has Higher PR you will be get more traffic cause of higher ranks on SERPs but this mean not that you will always get higher traffic in comparison with sites having Lower page rank.
I have seen many Low PR sites which are receiving more traffic then High PR sites for the same Keywords. Remember Google Guys also knows that Backlinks can be purchased, So you can not just boost your Traffic cause of High PR, Most of time Quality is bigger than quantity.
6. Always Target Single Keyword per Article
I have mentioned this already with Point 3, Instead of targeting a single keyword per page, target several. If you are using a single keyword on all, your Page Title, Heading 1 Tag, H1 Tags, and also on H3 Tags, search engine will gently flag your article for spamming, and will treat this behavior as keyword Stuffing.
So instead of using same keyword on each Heading Tags and Title use similar or use Keyword Phrase. This will make a balance between your Article and Targeted Keywords and also help you keeping keyword density under safe range.
Always employ those SEO Techniques and Tools which comply with Search Engine TOC doing same will keep you assure, and will keep driving good amount of traffic for longer time.
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